Averon Launches Password-Free Account Access Solution to Fight Lost Customer Transactions
Averon MagicLogin™ empowers users to bypass lengthy account setup to more securely create, log into, and link to apps and services, helping brands increase conversion rates and user engagement
SAN FRANCISCO, Dec. 3, 2018 /PRNewswire/ — Averon today will release its MagicLogin™ solution at the Gartner Identity and Access Management Summit 2018 in Las Vegas, Nevada. Averon MagicLogin helps brands increase conversion rates and user engagement by enabling consumers to create new accounts, log in to existing accounts, and securely link information by using a phone number as the unique account identifier, eliminating the need for passwords and lengthy registration processes.
Today, digital logins are broken and have become a source of lost revenue and trust. In fact, 58 percent of users who download an app never complete an account registration. Even worse, 86 percent of users who land on a mobile site leave without completing a transaction. Typical registration of a new mobile account requires users to jump through a series of hoops from creating a new login to answering SMS or email verification processes, causing frustration and abandonment.
MagicLogin solves these problems by providing a verified and simple one-tap process with the user’s mobile phone number as the user ID. MagicLogin lets users automatically log in to existing accounts, create new accounts, and link an existing account to the MagicLogin solution.
“What we are introducing today gives consumers the power to create a connected online identity through frictionless mobile access,” said Wendell Brown, chief executive officer of Averon. “While consumers see the benefit of a streamlined account experience, businesses see an increase in customer sign-ups, conversion rates, and penetration of mobile numbers tied to accounts—all while protecting privacy.”
Brown will unveil the new solution during his speaking session on Monday, December 3, at 6:45 p.m. PST in Theater 2 at the Gartner Identity and Access Management Summit. The session will also highlight how businesses can securely eliminate logins and boost conversions through instant, seamless authentication plugs.
Throughout the summit, Attendees can visit Averon at booth 619 and experience its industry-leading authentication solutions.
About Gartner Identity and Access Management Summit 2018
The Gartner Identity and Access Management Summit 2018 will help attendees reimagine significant elements of their IAM approach for digital age success. Gartner analysts will explain the latest tactics and best practices across IAM fundamentals to help craft and implement an IAM vision and strategy for the digital age.
About Averon
Averon‘s mission is to help the entire digital world Be Authentic. Averon developed the world’s first fully automatic and ultra-secure mobile identity verification standard, which works seamlessly whether users are on WiFi or LTE. Protected by 29 patents, Averon’s conversion-increasing innovations authenticate users by leveraging real-time mobile network signaling and hardware already contained in every smartphone. Averon is trusted by the world’s leading rideshare and transportation services, digital currencies, cryptocurrency wallets, and global telecommunications companies to provide the most elegant user experience with the highest caliber security. Averon requires no installations, zero effort by users, and doesn’t rely on personally identifiable information, making it the most private security solution across the digital realm, from banking and ecommerce to fraud prevention in ticketing and bot commerce. Averon can also authenticate IoT devices, including connected locks on homes and vehicles. Averon makes it easy to Be Authentic and stay effortlessly protected while connected. For more information, visit www.averon.com.
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Averon, MagicLogin, and Be Authentic are trademarks or registered trademarks of Averon US, Inc., in the United States and/or other countries. All other trademarks or registered trademarks are the property of their respective holders.