Online News Publishing – Enhancing Paywalls to Grow Revenue & Reduce Churn

by Karolina Kocalevski, VP of Marketing

Publishers today face a difficult challenge – how to offer engaging content while making sure the dialogue is not walled off from readers.

In this white paper, we look at how issues with today’s paywalls create a divide between the newspaper and the reader. Learn how to grow your publication’s loyalty and turn “grazers” into subscribers with Averon’s autologin solution, which seamlessly authenticates users in real time.

You’ll learn:

  • How the newspaper industry is handling the shift from print to digital engagement
  • How paywalls influence online readership and subscriptions
  • How to keep subscribers engaged and reduce churn
  • How to implement Averon’s autologin solution for your publication and create an effective user experience

Download the white paper.


Megan Davis
Edelman | +1 (202) 756-2438